To get started with sending campaigns & running journeys on email, you would have to first set up your email channel.
You can send email messages to your customers using Bik’s in-house email service at 3 paise per email. You can also contact our sales team to get a custom quote if you are looking at large messaging volumes.
If you have an existing SendGrid account and wish to use it to send emails, you can also connect your SendGrid account with your Bik dashboard to run campaigns & journeys (Please refer to this for more details - Connecting your messaging channels on Bik)
You can manage all things about your email messaging from the ‘Email’ sub-tab of the ‘Channel Management’. You would find this in the ‘Settings’ tab of your Bik dashboard.
You can view your current email partner in this section. All emails as a part of your campaigns or automated journeys would be sent via this partner. Make sure you have Bik selected here to use our in-house email service.
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Sender domains is where you send emails from - the part that comes after @ in your email address. Your account would have email.bik.ai added as a sample sender domain by default & you can use this to try out sending campaigns & setting up journeys on email.
<aside> ⚠️ Please note: You can send email campaigns to only 5 customers until to add & verify your own sending domain
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Your sender domain would be a combination of your domain (should ideally be the domain of your brand’s website) and a sub-domain you can add in front of the domain. Once a sender domain is verified, you can send emails from any email address with this sender domain.
For example, if your domain is brand.com, you could add a sender domain for sales.brand.com. This would allow you to send emails via any email ID with this as the sender domain, like [email protected], [email protected] or [email protected].
<aside> 💡 Pro-tip:
****While you can add just a domain (without any sub-domains) as your sender domain, we recommend you to add at least two different sender domains with different sub-domains for your marketing & transactional emails.
This helps protect the domain reputation of your sender domains, so that even if your marketing campaigns see a high spam/bounce rate, your transactional emails would still be delivered without any interruptions.
Some sample sending domains ideas for marketing & transactional emails:
For marketing emails:
For transactional emails:
This step is necessary to confirm ownership of the user accounts and so enable you to send emails from any email address within that sender domain. This also decreases the chance of your campaigns and automated emails ending up in a spam folder.