• CTWA as triggers can be used to enhance a brand’s Click to WhatsApp ads journey.
• When a buyer clicks on a CTWA ad on any Meta surface (for ex: Facebook/Instagram feed), he will be re-directed to brand’s WhatsApp chat.
• On the chat window, buyer can have 2 choices, depending on how the ad was setup:
  • Send a custom message
  • Select an ice-breaker (message template setup by brand)
• Based on the message sent via buyer, we can setup automation journeys.
• In the journey builder, this is present under the ‘Add trigger’ option while configuring the ‘Trigger’ block.
• We can also specify the Ad to select for the CTWA chat journey:
  • Can select any ad.
  • Can specify name or ID of the ad.

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