Bikayi, Inc. (“Company,” “us” or “we”) provides SaaS (software as a service) (the “Service”) that enables the providers of mobile applications and websites (the “App Providers”, “you” or “Your”) to understand how end users how their customers who download, access and/or interact with App Providers’ services (the “End Users”) interact with their services, and to customise marketing based on End User’s interests. This privacy policy (the “Privacy Policy”) describes how we collect, use, and disclose data collected through the Company Platform (the “Platform”), as a part of our Service. The European Union should be sure to read the important information provided under the section – “Additional Information for European Union Users” in this Privacy Policy. We may update our Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you. Any information that we collect is subject to the privacy policy in effect at the time such information is collected. This Privacy Policy only applies to Company and does not apply to the practices of companies that Company does not own or control, or to people that Company does not employ or manage. This Privacy Policy has some provisions that only apply to App Providers and End Users, respectively, and it also has provisions that apply to both App Providers and End Users. Please read the applicable Privacy Policy provisions carefully before proceeding.
The type of personal information that the Company collects will depend on the nature of your dealings with us.
We collect information you provide directly to us. We obtain information about End Users to provide App Providers with behavioural and analytics data related to how End Users interact with their products and services (the “Applications”). For example, we collect information when you create an account, participate in any interactive features of the Services, make a purchase, participate in a contest or promotion, communicate with us via third party social media sites, interact with a message board, use our platform or otherwise communicate with us. We collect information that App Providers share with us pursuant to their information collection practices, which are typically outlined in a privacy policy like this one and made available on the App Provider’s website. We encourage all End Users to read the privacy policies of the Applications they access or use. The App Providers provide us with the following types of information about End Users: When an App Provider uses our Services, we access or obtain Personally Identifiable Information (“PII”) such as an End User’s email address, name, and phone number, depending on the selections the applicable App Provider makes via the Company Software Development Kits (the “SDKs”). We also access or obtain additional information about End Users’ use of App Providers’ Applications and End Users’ devices, such as the actions taken, advertisements clicked, applications opened, applications sent to the background, transactions in which an End User engaged, IP addresses, and access date, time, and location information, all action on the App Providers websites and mobile applications. Please ensure you read, understand, and accept the privacy policies, and any terms of use of the App Provider that uses the Company Service. By using our Service, you expressly relieve Company from any and all liability arising from your use of the App Providers service. We analyse and use this information to provide and improve the Company Service. Company collects information under the direction of our App Providers and has no direct relationship with the End Users whose personal data it processes. If you are a customer of one of our App Providers and would no longer like to be contacted by one of our App Providers that use the Company Service, please contact the App Provider directly. If the App Provider fails to respond to your request within 30 days, you may contact us with your request at [[email protected]](mailto:[email protected]%3C)
We will retain personal data we process on behalf of our App Providers for as long as needed to provide services to our App Providers. We will also retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. An End User who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct their query to our App Providers. If requested by App Providers to remove or access data, we will respond within 30 days.
We generally process your information when we need to do so to fulfil a contractual obligation (for example, to process App Providers subscription payments to use the Company platform), or where we or someone we work with needs to use App Providers personal information for a reason related to their business (for example, to provide the App Providers with a service). European law calls these reasons “legitimate interests.” These “legitimate interests” include:
We only process personal information for these “legitimate interests” after considering the potential risks to App Providers privacy—for example, by providing clear transparency into our privacy practices, offering you control over your personal information where appropriate, limiting the information we keep, limiting what we do with your information, who we send your information to, how long we keep your information, or the technical measures we use to protect your information. One of the ways in which we are able to help you using Company is by using techniques like “machine learning” (European law refers to this as “automated decision-making”) to help us improve our services. When we use machine learning, we either: (1) still have a human being involved in the process (and so are not fully automated); or (2) use machine learning in ways that don’t have significant privacy implications (for example, reordering how apps might appear when you visit the app store). We may process your personal information where you have provided your consent. In particular, where we cannot rely on an alternative legal basis for processing, where your data is sourced and it already comes with consent or where we are required by law to ask for your consent in the context of some of our sales and marketing activities. At any time, you have a right to withdraw your consent by changing your communication choices, opting out from our communications or by contacting us.