Bik campaigns empower you to target the right audience, on the right channel, ****with the right content, at the right time to ****improve customer engagement & ROI on your marketing spends.

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CONTENTS

Choose your desired channel

You can start a campaign by clicking on the ‘Start campaign’ button in the ‘Campaigns’ tab. Start by selecting the channel you want to reach out to your customers on

Bik helps you engage with your customers on 3 channels:

1. WhatsApp

2. Email

3. SMS

Select customers you want to target

Once you have selected a channel, the first step is to select the customer segment you want to target. Here, you’ll be able to see all customer segments you have created.

• Number of customers in a segment depends on the channel selected (only customers reachable on that channel are shown here)
• You also have options to send a campaign to all your customers or upload your customers through an Excel file at the bottom of the page

<aside> 🗒️ Note: Segments with 0 customers cannot be selected for a campaign. You can use the ‘refresh’ button on such segments to check if you have any new customers who have been added to that segment.

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Pick the right content

You’ll find all saved templates for the selected channel in this step. Once you select a particular template, you can:

• Edit the media to be used
• Add values for customer variables in the template